System thinking and design for social impact
What is the System ?
- Organization
- Interdependence
- Integration
- Central objective
Orderly grouping of interdependent of Component, Linked together according to a plan, To achieve a specific Objective, Interconnected elements.
Examples: A business, football team, digestive system, school, faculty and many more …
What do you think by this image ?
The Japanese toothpick is designed so you can break off the end to identify it as used, and to make a prop for hygienic purposes (स्वास्थ्यकर उद्देश्य).
After breaking along the ridge, one can rest the pointed tip of the toothpick on the ridge and keep using the toothpick during his meal. In this way one can keep the tip away from any contact other than the toothpick itself and can ensure sanity.
What is the System Thinking ?
- System thinking is the way of looking at, learning about, and understanding complex situations.
- Is a way of seeing and talking about reality that help us better understand and work with systems to influence the quality of our lives.
- System thinking is a “new way of thinking “ to understand and manage complex problem.
Complex system ?
Wicked Problem ?
Are misunderstood until a solution is in hand.
When it will come in our system ?
When we are constantly changing and the stakeholder don’t agree, Because they are misunderstood in the beginning and are always changing in system, wicked problem must be approached iteratively.
Here is what we think as stakeholder
- Posturing
- Lobbying
- Horse trading
- Fear mongering
For wicked problem, participation should look like this …..
- Brainstorming
- Thinking
- Empathy
- Trust
- Commit
Stakeholder ?
A person, group or organization that has interest or concern in an organization. An stakeholder can affect or be affected by the organization’s actions, Objectives and policies.
Exp. Directors, employee, customer shareholders, and suppliers etc.
What is the Stakeholder analysis or mapping ?
A Process of systematically collecting and analyzing qualitative information to determine whose interest should be taken on to the account when developing and/or implementing a policy or a programmer.
Needs, wants ?
Needs: as you know marketing is all about identifying and fulfilling the needs of the customers. The needs are basic human requirements.
A need is something that a person must have in order to thrive. Without it, that person will suffer either physically or mentally.
Example: We need to food, air, water, clothing to in order to live. But the choice of what to eat leans toward want. We can want pizza for breakfast, lunch, and dinner. We can want to eat only fruits and veggies.
Want : A want is a choice. A desire which a person may or may not be able to get. Life will continue if a person doesn’t get what they want.
Example:
- Having a watch is need but having a Rolex watch is want.
- Having a Samosa is need but eating it in a restaurant is want.
- Having a friend is need but having a girlfriend is want.
- Having a phone is need but having an iPhone is want.
System thinking ?
Key Takeaways
- System thinking requires a deep understanding of wicked problems
- Acknowledge the different stakeholders and their dependencies
- Map out the need vs wants
- Understand behavior change caused due products and services
- Think of solutions from a short term and long term perspective
- Focus on the impact and outreach
